6 Reasons small businesses should make graphic design a priority.
Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he balks at your rates and thanks you for your time, never to be heard from again. You probably don’t have to imagine this; throughout your career as a graphic designer, it’s probably happened to you countless times. Professional design work is notoriously undervalued in sm
The importance of branding in your marketing strategy.
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is invol