Elements of a successful business web presence
Your very first step should be to define the goals of your website. Most businesses should have at least three: to create an online presence, to differentiate your business, and to capture leads. 1. Creating an online presence is the most basic reason for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you. 2. Making your business stand out takes a more advanced str
Why a well designed logo is essential to your business
What is a logo? A logo is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. Your logo is the face of your business. It's not only a critical aspect of the marketing for your business it's also the cornerstone for your brand. It is the most visible presentation of a company to the target market. A well designed logo is also one of the most valuable tools for a company's market strategy. What
